The lab

Speculative campaigns and visual experiments that sharpen the studio.

Not a portfolio. These are the concept pieces we make to test fidelity, push character consistency, and explore what AI direction looks like when no brief is holding it back. Drag to explore. Click any tile to enlarge.

On the bench

Concept ad
Travis Scott · CPFM × Nike ACG
Hybrid streetwear & outdoor performance campaign — speculative AI direction.
Spec campaign
Nando's
Culture-led food brand spec with character-driven AI ad direction.
Visual experiment
Oakley
Sport-led product visual system exploration in AI-generated environments.
Concept ad
Rhode
Minimalist beauty brand exploration with AI-led skin/material fidelity.
Spec campaign
SAPE Soap
Product-led AI campaign with material and label realism focus.
Concept collaboration
Swarovski × Bialetti
Speculative luxury-meets-craft collaboration rendered in AI-led visual direction.